Venture capital and private equity firm, SKS Capital, has invested $5 million in Grace, Korea’s largest aggregator of international Health and Beauty brands.
 
The capital will be used to expand Grace’s business operations and pursue growth opportunities in the region, focusing on scaling operations, hiring personnel and developing new service offerings.

Transforming Grace into a Major Player in Southeast Asia

Grace founder Abraham Cho said, “The brand aggregator strategy has been to diversify our product offerings and to rely on the recession-resistant Health and Beauty industry. With SKS’ expertise in marketing, distribution, and logistics, Grace will be able to transform into a major player in Southeast Asia.”
 
Grace is the largest supplier of Olive Young, Korea’s largest health and beauty retailer, and supplies to online channels and over 50,000+ offline point of sales in Korea. Grace has been growing its business by partnering and exporting Korean brands to over 60 countries via B2B and D2C channels.
 
SKS Capital will support Grace’s expansion by bridging connections in Southeast Asia, where SKS has a strong presence in the beauty ecosystem, including supply chain, logistics, distributors, licensees, e-commerce, retailers, and connections with celebrities.
 
SKS Capital founder Jack Chen explained, “Grace has always been successful because of their use of data and riding the K-beauty wave. Now combining our capital and resources on the ground in Southeast Asia, we will be able to help Grace grow and succeed even further.”
 
This deal is part the continuous strategic investment in the beauty and personal care sector by SKS Capital.

More South Korea Beauty News

According to a recent report by GlobalData, the South Korean makeup market is projected to rise to KRW 2,827.8 million ($2.5 billion) by 2026, registering a compound annual growth rate (CAGR) of 5.5% over 2021–2026.